California is in a drought. But, no one remembers that when they’re in the shower. So, we created Just Enough Soap: a soap with a built-in timer.
Just Enough Soap is a soap that fully dissolves after five minutes of contact with water signaling that the shower should come to an end.
A thank you note from the governor will be included in each box.
An online shop serves a dual purpose to sell soap and show users how much water they're using.
A landing page uses geolocation to calculate the average water usage in the area.
As the user shops, the browser fills with water based on the average real-time water usage in his or her area.
Just Enough Soap will partner with gyms making the soap available in shower rooms.